500 paying subscribers is $180,000 a year. Here's the math.
500 paying subscribers is $180,000 a year. Here's the math.
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How to set up Ghost in an afternoon, or evening
Ghost is not WordPress.
Set up your homepage
0:00 /0:10 1× Atlas Vertical gives you a set of focused controls in Ghost Admin → Design → Customize → Theme tab. Hero layout The hero is the top section of your homepage — your publication name, intro text, and the first content a visitor encounters. Hero layout (dropdown) controls the overall
The video feed that actually works
0:00 /0:11 1× Tag any portrait video post with #video and it appears in the /videos/ feed. Most Ghost themes treat video as an afterthought. A YouTube embed dropped into a post body, styled like a blog image, surrounded by the same template that renders a text essay.
What "owning your audience" actually means in 2026
Followers aren't an audience.
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