The video feed that actually works

Tag any portrait video post with #video and it appears in the /videos/ feed.

Most Ghost themes treat video as an afterthought. A YouTube embed dropped into a post body, styled like a blog image, surrounded by the same template that renders a text essay. It functions. It doesn't fit.

Atlas Vertical's /videos/ feed is built from the ground up for creators who publish video as their primary format — not their supplementary one.

What /videos/ actually is

The video feed is a dedicated archive page that surfaces only your video posts, presented in a layout designed around the content. Each post in the feed shows as a vertical card: phone-framed, full-bleed thumbnail, title, and a clean excerpt. The proportions match the content — vertical video looks vertical, not letterboxed into a horizontal card designed for a magazine.

Clicking through takes readers to the post itself, where the video is the hero. Not a thumbnail. Not a preview. The embed — full-width, above the fold, before any text.

Why this matters for readers

Readers who find you through a video want more videos. When they land on your site, they should be able to find them immediately — not scroll through a general feed of essays, updates, and newsletters hoping to spot another video post.

/videos/ gives them a direct path. Browse, click, watch. The experience matches what they're used to from TikTok or Reels — a feed of content they came for — without handing that relationship back to an algorithm that doesn't know you exist.

Why this matters for you

Every view that happens on your Ghost site is a view you own. No platform taking a cut of the attention. No recommendation algorithm deciding whether to surface your content next. No follower count that disappears if your account gets restricted.

The feed also captures email subscribers at the point of highest intent — readers who've just watched a video and want more. A native Ghost subscribe prompt at the bottom of each video post converts at the moment engagement is highest.

The practical setup

Tag any post with #video and it appears in the /videos/ feed automatically. No custom code. No plugin. No manual curation. Publish the post, apply the tag, it's in the feed.

That's the whole setup.